The Brighton Pier Group PLC


The Brighton Pier Group PLC was formed in May 2016, when Eclectic Bar Group PLC acquired the iconic Brighton Pier though a reverse takeover.

Brighton Pier is the fourth most popular visitor destination in the UK, with 4.4m visitors a year, making it Britain’s most visited attraction outside London.

The Pier is highly profitable with a strong and well established management team. It also represents a prominent platform for the group to acquire further assets and businesses in the family leisure space.

Luke Johnson was the lead investor in the reverse takeover in June 2016 and is supporting the continued growth of the existing businesses and the search for further acquisitions

Why we invested:

  • The acquisition of the Pier transformed the group’s finances and enabled the group to take on a new strategic direction
  • The Pier is highly profitable with a very strong management team, however we believe there is still further room for sales and profit growth
  • The group is well placed to acquire further assets in the highly fragmented family leisure space
“When Luke Johnson and the Eclectic team acquired Brighton Pier the business has seen a renewed sense of the potential for the business to grow whilst recognising and supporting all the past successes. The aim is to grow and improve the pier offering so that the heritage is not forgotten but that it is represented by a modern and focused business that is capable not only of profit growth but of being an integral and supportive part of a larger group. Under Luke Johnson’s leadership there is the knowledge, experience and intent to ensure a successful future for the pier and The Brighton Pier Group.”
Anne Martin
General Manager