The Genuine Dining Co.


The Genuine Dining Co. are a unique independent contract caterer who operate in and around London. The company was formed in 2011 through an MBO. We provide contract catering services for a wide range of businesses in various industries including finance and banking, media, pharmaceutical and technology . We have 400 employees across 20 sites.

The Genuine Dining Co. offer bespoke, creative food solutions. We offer anything from coffee shops, smoothie or juice bars, deli bars to fully serviced staff restaurants, mobile street food vans, tuk tuk coffee pods, fine and casual dining restaurants and bespoke hospitality and events.

The Genuine Dining Co. have two sister brands, Genuine Events and Genuine Hotels, hosting conferences, weddings and events across London and beyond.

Details of deal/date

Luke Johnson provided funding to enable Managing Director Chris Mitchell to complete an MBO from existing directors.

Why we invested:

  • Opportunity to understand the contract catering market through a niche brand
  • Opportunity to grow, develop and support a young company
  • Scope to tie in with other portfolio of brands to offer a unique proposition

“The investment from Luke Johnson has enabled us to effectively re-launch and trade as a new company. With access to Luke’s portfolio of companies, we have a strong partnership with suppliers only available to restaurants and high street customers. This makes us a unique proposition against our competitors.”

Chris Mitchell
Managing Director