Dec 14, 2021

GAK buys Mad About Music Group and fast tracks development of own brand strategy

GAK, the leading omni-channel musical instrument retailer backed by Risk Capital Partners, is pleased to announce the bolt-on acquisition of The Mad About Music Group, trading as Tiger and DJM Music.

Mad About Music was founded by Darren & Leisa Mennie in 2002 as a brand owner and retailer of musical instruments, predominantly focused on the education market within the UK. Since then, the business has evolved to become a prominent online retailer of instruments both in the UK and across Europe, with a reputation for high quality products and accessories, encapsulated within vibrant brands.

It has long established supplier relationships, enabling it to drive rapid product innovations, and has invested consistently in the highest quality control and assurance processes to maintain and measure quality.

Following a handover period, the founders are stepping away from the business and GAK management are excited by the prospect of partnering with the longstanding incumbent management team, to further drive the growth strategy, in the UK and internationally. The founders are retaining a stake in the business.

From a GAK standpoint, the acquisiton will enable it to accelerate the development of an own brand strategy, while at the same time broadening the depth and breadth of its product offering, in particular instruments for beginners.

GAK will initially drive these strategies by cross selling the Mad About Music brands across its online, store-based and education channels. In the medium term, this approach will be complemented by the launch of additional products under GAK’s brands, to build further on GAK’s loyal customer following.