Apr 26, 2021

Curious Brewery

We have marked the completion of our purchase of the award-winning Curious Brewery by appointing a new heavyweight management team to lead the business into the next phase in its development.

Pub and brewing veteran Mark Crowther and former UK head of Budweiser Budvar Simon George join the business as chairman and managing director, respectively.  They will take the business forward following its acquisition by RCP, from English wine company Chapel Down.

Commenting on the appointments, Johnson said: “We are delighted to be working with Mark and Simon, who together bring an enormous wealth of experience and expertise, adding immense value to this business.  I couldn’t think of two better people to help unleash the potential for Curious Brewery, and we’re looking forward to supporting them as they get stuck in.”

Crowther was most recently CEO at Liberation Group, and has held senior positions at Carlsberg, Brakes, and Diageo. He is currently non-executive chairman at Portobello Brewery.  George, who will be responsible for day-to-day operations, led Budweiser Budvar in the UK for seven years before stepping down in January, and previously held senior commercial roles at Magners, Coors and Constellation Brands.

Crowther said: “This is a very high-quality business with a great group of people, an exceptional, premium range of superb beers and ciders, and an extraordinary, market-leading set up with its state-of-the-art brewery, tap room and restaurant.  Now, with the support of RCP, it has one of the most experienced and supportive sector-specialist investors in the market, and I am delighted to have the opportunity to work with them, and to support the team as we embark on this exciting new phase.”

Commenting on his appointment, George said: “I am tremendously excited to be part of what is a unique opportunity.  We see enormous potential to build this business and we are going to work very hard to ensure this fantastic collection of premium beers and ciders are available, enjoyed and shared in more places, across the UK and internationally.”

The change of ownership follows a multimillion-pound development of the new brewery in 2019. Located in Ashford, Kent, opposite the international train station it was described at the time as a ‘cathedral to beer’ and was constructed alongside a visitor centre and a 120-cover bar-restaurant. The deal will be followed with planned investments in a new bottling and canning line, as well as increased support for the sales and marketing functions.

The business, which has four core brews – a lager, a pale ale, a cider and a porter – was started in 2011 by Chapel Down.  The pandemic saw the group refocus on its core wine business, giving rise to the opportunity for RCP to acquire Curious Brewery.  As well as acquiring the brand and assets, the deal, which was completed on 23rd April 2021, will see all of the company’s staff move across to the new set up.

Commenting on the completion of the deal, Johnson added: “We see terrific potential in the Curious business, and we’re very excited about its future, despite the challenges of the past year. Brewing will always be a cornerstone of British culture, and the craft beer revolution has only strengthened that.  Curious is a great brand made in a fabulous facility, and with our support we believe the business can be developed further. The restaurant and tap rooms will be opening to welcome guests as soon as we are allowed. We are particularly pleased to be taking on all Curious employees, who bring with them a wealth of insight and knowledge.”