Risk Capital Partners announces that it has acquired Primrose, Britain’s largest pureplay e-commerce garden retailer, offering a ‘one stop shop’ for all things horticultural, via a curated and high-quality product range.
Primrose sources its products from a diversified network of international suppliers, as well as UK nurseries and growers. These are then sold direct to consumers, via its UK and European websites, with a lower level of business transacted via intermediary platforms.
As part of the acquisition, we are providing working capital investment to support the strong growth in trading following the launch of new plant and garden product categories and the general expansion in online sales.
“We are very pleased to back the Primrose management to take advantage of the significant opportunities in online sales in the gardening sector. The business is well positioned to play an active part in the consolidation of a fragmented sector.” – Luke Johnson